Orabrush Finds Success with Reverse Marketing Model
Perhaps one of the most backwards marketing strategies has changed the face of how packaged goods find their way to the national distribution chain.
Orabrush, a tongue-cleaner product brand that found success on YouTube with its icon, Morgan the Tongue, has leveraged the 39-million viewers of its humorous social media videos in order to land the granddaddy of all national accounts- Walmart.
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College Campuses Go Corporate
The welcome wagons at several college campuses are turning corporate these days. Over the past few years, several major retailers are utilizing college campuses across the nation to assist their marketing team with brand awareness.
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Labor Dispute Results in Positive Outcomes
While football fanatics have constantly scrambled for their anti-anxiety medicine over the course of the past four months, they can now breathe a little easier during the day and sleep a little better at night, now that this nasty little NFL lockout is officially over.
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NBC Awarded Gold Medal
After nearly a month of anxiously awaiting the determination of the new home of the Olympic Games, NBC can once again breathe easy. In the weeks following the abrupt departure of NBC Sports Chairman Dick Ebersol, the fate of the Olympic contract went from being a pretty sure bet to iffy, at best.
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Billions at Stake as NFL Dukes it Out
If the language of football were to be used to describe the advertising sales market, one could easily say that this is the year that the NFL went thermonuclear. With just hours to go before the Collective Bargaining Agreement is set to be null and void, the threat of a disastrous lockout could silence the artillery altogether.
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Unique Advantage and TKMG
Unique Advantage recently secured a multi-faceted relationship with TKMG, with the marketing communications agency becoming a marketing arm and Founders Representative for the merchant servicing company.
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Super Bowl Ads
Perhaps the most anticipated broadcast advertising day is right around the corner: Super Bowl XLV. With what has become arguably the highest audience-reach day of the year quickly approaching, it also has advertisers meticulously preparing to ensure that these masses of people (and potential customers) see their ad, and more importantly, remember it.
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Masters Flooring Joins With TKMG
Masters Flooring recently announced that TKMG will become the official Agency of Record for the company, and take over all of the the marketing and advertising for the flooring store.
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Mannatech Expands Relationship
The long-standing relationship between Kevin Kiechler/TKMG and Mannatech, Incorporated, a global pioneer in the development of high-quality health, weight, fitness and skin care solutions, continues to grow in 2010.
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Spenco Joins Forces with TKMG
Spenco Footcare Products recently teamed up with The Kiechler Marketing Group in order to launch a new product that will be unveiled in the upcoming months.
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“Great by 28″ Launches
Fifth Year Productions has launched its latest creation this week, an educational series titled "Great by 28". The program will be marketed and promoted on a national basis, beginning April 26.
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Lauren Bauerle Joins TKMG
The Kiechler Marketing Group recently added Lauren Bauerle as a Client Service Representative. Lauren will work closely with the TKMG staff to manage accounts and develop new business.
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Albertsons/EVCARCO Give-Away
Albertsons and EVCARCO, represented by Kevin Kiechler (now President of The Kiechler Marketing Group), successfully concluded their 2010 give-away sweepstakes in January, with the help of Steve Winters, Business Development Manager for TKMG.
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Mannatech Names TKMG Print Partner
Coppell, Texas. January 7, 2010 Mannatech, Inc. recently renewed their agreement with TKMG as a preferred print production partner. Mary Ann Hestand will oversee project coordination.
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King Architectural Metals and TKMG
Dallas, Texas February 24, 2010
King Architectural Metals recently named TKMG as a preferred print production, direct mail and social marketing partner. Mary Ann Hestand will oversee project coordination.
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Evcarco, Inc Renews With TKMG
Ft. Worth, Texas January 18, 2010
Evcarco, Inc. recently renewed their agreement with TKMG as their agency of record. Steve Winters will oversee account coordination.
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Ceres Living/Promethean Corp
New York, NY. January 27, 2010
Ceres Living/Promethean Corp. recently entered into a new agreement with TKMG as a preferred print production partner, branding partner, media services agency and network marketing consultant.
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