K news

Perhaps one of the most backwards marketing strategies has changed the face of how packaged goods find their way to the national distribution chain.
Orabrush, a tongue-cleaner product brand that found success on YouTube with its icon, Morgan the Tongue, has leveraged the 39-million viewers of its humorous social media videos in order to land the [...]

 The welcome wagons at several college campuses are turning corporate these days.  Over the past few years, several major retailers are utilizing college campuses across the nation to assist their marketing team with brand awareness.
Who better to come to the rescue than college students, a group that spent approximately $36 billion on clothing, computers and [...]

 While football fanatics have constantly scrambled for their anti-anxiety medicine over the course of the past four months, they can now breathe a little easier during the day and sleep a little better at night, now that this nasty little NFL lockout is officially over.
If you are one of the devoted fans who have felt [...]

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After nearly a month of anxiously awaiting the determination of the new home of the Olympic Games, NBC can once again breathe easy.  In the weeks following the abrupt departure of NBC Sports Chairman Dick Ebersol, the fate of the Olympic contract went from being a pretty sure bet to iffy, at best.�
The timing of [...]

If the language of football were to be used to describe the advertising sales market, one could easily say that this is the year that the NFL went thermonuclear. With just hours to go before the Collective Bargaining Agreement is set to be null and void, the threat of a disastrous lockout could [...]

Perhaps the most anticipated broadcast advertising day is right around the corner: Super Bowl XLV.  With what has become arguably the highest audience-reach day of the year quickly approaching, it also has advertisers meticulously preparing to ensure that these masses of people (and potential customers) see their ad, and more importantly, remember it.
So, what is [...]

Happy days have once again found their way back into the world of broadcast television.  The year 2010 was rather successful compared with the disaster that struck broadcast, along with every other medium, in 2008 and 2009.  As ad sales management write advance client commitments for 2011 to the tune of $8.26 billion, the industry [...]

Following 31 months of negative revenue, radio is slowly but surely beginning its climb out of double-digit holes.  For the first time in four years, radio will post positive growth, and is expected to continue to do so in 2011.�
Contrary to other mediums, such as digital platforms, the growth for radio has been modest, with [...]

** this will be the first K-News in our “Media Outlook” series
As the media industry appears on the verge of reconstruction, digital mediums continue to grow, despite a bleak 2008-2009 series.  Even the digital world wasn’t immune to the dark recession of 2008, despite what the general consensus predicted at the time.  However, the tide [...]

If it’s the month of September, that can only mean one thing: all major television networks are once again at work to see what season premieres will rate the highest and solidify their presence in Prime Time programming, and which ones will experience a very short life span (some only a few episodes).
Fox is pulling [...]